THE ADVANTAGE WAY
Dr Robert O. Brinkerhoff, partner to BTS, explains The Advantage WaySM, a remarkable and proven approach to ensuring that your company’s training investments produce measurable business results.
Studies show that less than 15% of all training has any impact at all on job performance, not to mention business results. Is this our fault? Not entirely. But in terms of lost credibility and access to resources, we sure pay the price.
It has taken 15 years of research, including pilot tests at American Express, Motorola, QUALCOMM, Holcim, Anheuser-Busch and other blue chip early adopters. Dr Brinkerhoff and his associates have evolved a set of methods and tools that show great promise in helping organizations achieve a guaranteed payback on training investments.